Last year, EU gave its citizens the Right to be Forgotten, much to the envy of all. Everyone has done something on the internet that they would like to remove and delete from the history. You can delete social media accounts, shut down blogs, and remove your published content, but you can’t remove specific URLs. The EU ruling changed that.
It’s hardly surprising then that Google was flooded with requests to remove certain URLs, permanently taking away whatever embarrassing thing you post. Naturally, Google is very selective about this and will cater to only serious, legitimate requests. Out of the many requests that the company processed, only a limited number were granted their wish.
What are the Facts
As the Right to be Forgotten ruling was for EU members, Google only considered requests from those countries. Most of these requests came from the following countries:
- France – 73,399
- Germany – 60,198
- UK – 43,101
- Spain – 33,106
- Italy – 26,186
- And several more
Google received a total of 170,706 removal requests and of the number, only 41.8% of the total requests were granted.
How Does it Concern Marketers?
It doesn’t really concern marketers as of now and most likely won’t, but it shows that courts can and will enforce laws to curb Google’s influence. Google has been facing an increasing amount of trouble with various antitrust laws and similar problems regarding its influence. Recently, the company Yandex won a case against the internet giant for mandatory apps like Maps installed on Android devices.
If phone manufactures wanted to give their customers access to Google Play, some critical apps had to be installed. According to Yandex, that was against competition. This win could turn the tide against Google in the EU and the U.S might follow. Google is also facing antitrust scrutiny in India. These are all significant markets and any restrictions they place can disrupt the entire Android eco-system.
We’ve seen several businesses in the past that have been tied up in court battles and unable to recover. How these problems affect Google and how that affects marketers and users is yet to be seen. Nevertheless, the freedom to remove URLs is a boon and should be more widespread.
If you have any questions at all about digital marketing, etc, you can contact Christopher Savage. You can get in touch with us by filling in the contact us form at the bottom of this page and we’ll get back to you as soon as possible. You can also give us a call on 954 633 2963.